When you think of Tony's Chocolonely, you immediately think of chocolate. But do you know the story behind this chocolate brand? Most people know that it has to do with fair prices for farmers and that Tony's is working towards slave-free chocolate, but the story is really worth sharing! Here, we'll tell you exactly why we choose this brand, why it fits our vision, and everything you need to know about this chocolate brand.
What is Tony's Chocolonely?
Tony's Chocolonely was founded when journalist Teun van de Keuken discovered that many chocolate brands still use slavery to produce their chocolate. In addition to slavery, there is also a lot of forced and child labour in chocolate production. When he asked the major sponsor of the film Charlie and the Chocolate Factory if they wanted to make a slave-free chocolate bar and they refused, he decided to do it himself. In 2005, Teun launched his own slave-free chocolate bars. They were an instant success! The first batch flew off the shelves and everything was sold out in no time!


Why this chocolate with your roses?
Tony's Chocolonely's approach fits with ours. They are transparent about where their chocolate comes from and let you know exactly what you are buying. We both want to be as sustainable and transparent as possible. We tell you exactly which grower your roses come from and how sustainable they are. So you know that no slavery was involved in making this chocolate and that no small children are working too hard so that you can enjoy your chocolate on the sofa tonight. Would you like to know more about what we do exactly in terms of sustainability? We would be happy to tell you more about our sustainability.


What makes Tony's Chocolonely different?
This chocolate brand strives for 100% slave-free chocolate. They pay the farmers an extra premium, ensuring they are paid fairly. The cocoa beans are fully traceable back to the farmers in Africa. Just as we know our growers, they know the farmers personally. This way, they can be sure that no slaves, forced labour or child labour are used to make the chocolate bars. The aim is to make an impact on consumers and inspire and help other brands to produce slave-free chocolate. They work with five principles, which are the solution to exploitation:
- Traceable beans: They know exactly where the beans are, where they come from, where they are going and how many there are. This means they also know how much to pay in premiums to whom.
- A higher price: The solution to low prices, which prevent farmers from making ends meet and resorting to exploitation. Paying an extra premium so that farmers can earn a living wage.
- Strong farmers: Working together with cooperatives so that farmers are stronger, have more power, become more professional and can operate sustainably. Working together combats inequality.
- The long term: Enter into a long-term relationship with farmers. This gives them income security and allows them to invest in their farms, staff and sustainability.
- Quality and productivity: Investing in knowledge and development ensures higher quality chocolate and higher crop yields. Better crops mean more income and more motivation, which improves productivity!
What chocolate does Surprose offer?
We currently have three Tony's Chocolonely products in our range. Like us, they strive to produce a high-quality product that is sourced fairly and sustainably. This means you can enjoy the most delicious chocolate with a clear conscience! These are the three products we offer:
- Straight from the chocolate heart: Milk, rose and raspberry.
- Tony's rainbow pack: Milk, Caramel Sea Salt, Nougat, Dark Almond Sea Salt, Hazelnut and 70% Dark.
- Tiny Tony's all colours of the rainbow: A mix of dark, milk and white chocolate with almonds, hazelnuts, nougat, caramel, pretzel, raspberry, popping candy and sea salt.
What are the best occasions to give Tony's Chocolonely?
A bunch of roses with Tony's Chocolonely can be given on many different occasions. The colours of roses all have a different meaning, but also the numbers of roses carry a different message. You can, for instance, order a bunch of red roses and add a Tony's Chocolonely product. This way, you have the perfect gift for a wedding, Valentine's Day or other special day. With the red roses, you want to say that you love someone very much and that you couldn't live without them.
When you want to thank someone for his or her help or for something else, you can order a bouquet of pink roses. To thank them even more, you can also send them the 'Tastery'. This way, you show that you really appreciate what they have done for you. Tony's Chocolonely products are also suitable for apologising after a mistake. Often, 15 roses are sent on such occasions. You can do this under the category choose your own number. Would you like a completely unique gift? Then you can send a bouquet of rainbow roses with a bag of Tony's Chocolonely chocolate. These roses are made with biodegradable ink. With both products, you will give a beautiful gift. The rainbow roses go very well with Tony's Chocolonely products. This is because the packaging of these chocolates is also in the colours of the rainbow. So this chocolate from Tony's Chocolonely is a fitting gift for your rainbow rose bouquet.