12 June: Rose Day | Ordering fresh red roses

Did you know that there is a special day all about the red rose? Every year on 12 June, we celebrate the day of red roses - a day that focuses on love, passion, and romance. No, this has nothing to do with Valentine's Day, but an extra moment in the year to surprise someone with a flower that says more than a thousand words.

How do you celebrate this flowery day?

Surprise someone unexpected - Whether it is your partner, crush, best friend, mother or yourself: a red rose on a weekday can really make all the difference.
Share your rose moment - Post a picture of your bunch of roses on social media with the hashtag #surproseme and spread the love.
Add a video message - A video message with a few kind words makes your gesture even more personal.
Get creative - Make a red rosary and decorate your house or table with rose petals.

Our roses, in your home

50 red roses - Red Naomi

Red roses with gypsophila

Red rose bouquet - EverRed

Red roses with 1 white rose

More red roses

How this day for red roses came about?

There is no clear beginning or organisation behind this day. So pinpointing an exact reason or cause is not possible. However, different stories do circulate. For us, it is a day to reflect on the power of a red rose. A red rose can make a lot of impact, on the person receiving the rose, but also on the person giving the rose. We list below the most important conjectures for the origins of this day:

Florists: This day probably originated from the flower industry - to encourage the giving of flowers at a time when there is no other holiday. June is also a popular month for flowers in full bloom. The red rose that has such a huge impact and carries symbolism with it should also be highlighted, right?
A moment for love beyond Valentine's Day: Valentine's Day has become too commercial for many people. Red Rose Day on 12 June offers an alternative: a day when you show love, without clichés or expectations, purely because you feel like it. This often actually makes the gesture more powerful.
Perfect timing in the year: 12 June falls just before summer, when nature is at its most beautiful. It is a bright, warm period when feelings bloom and relationships are often re-energised. The red rose, which symbolises passion, suits this time of year perfectly.

Why the red rose?

The red rose is the universal symbol of love. For centuries, this flower has stood for passion, admiration and deep affection. Think of classic love letters, film scenes full of romance or a first date - the red rose is always there. But why wait for a birthday or anniversary? 12 June is the perfect occasion to show your love just like that.

A small gesture, a big effect

Love doesn't have to be grand or complicated. Sometimes one red rose is enough to bring a smile or strengthen a bond. Especially at a time when everything goes fast, it is nice to take a moment to remember the people you love. And what better for that than a flower that breathes love?

Why celebrate red rose day?

In a world where we are constantly on the move, we sometimes forget to stop and think about the people who really touch us. The day of red roses, every year on 12 June, is a gentle reminder: love, admiration and gratitude deserve attention - even beyond Valentine's Day.

What makes this day special?

Unexpected love has the most impact. Precisely because 12 June is not commercial hype like Valentine's Day, a red rose on this day feels more sincere and surprising.
A small gesture, a big difference. A single rose can bridge a gap, bring a smile, or strengthen a bond.
Red roses are timeless. They have symbolised love, passion and respect for centuries - a classic symbol that never goes out of fashion.
Taking a moment to reflect on what matters. Instead of busyness, deadlines and daily grind, this is a chance to show that you appreciate someone. For no reason, purely because you can.

In short: the day of red roses is not a standard holiday. It is a chance to say something big with something simple. And that's what makes it special.

So... who will you surprise on 12 June?

Whether you are a hopeless romantic or just love small moments of happiness - the day of red roses is a great opportunity to put someone (or yourself!) in the limelight.