Welcome to Timaflor – our sustainable rose grower

Timaflor is not just any rose grower – it is a passionate company high in the hills of Timau, on the slopes of Mount Kenya. With more than 140 hectares of cultivation land and approximately 2,000 employees, Timaflor has grown since 2006 to become a very important player in the Kenyan rose industry. At Timaflor, everything revolves around growth – but sustainable growth. They want to produce roses that you can enjoy, while taking people, the environment and the community into account.

Why Timaflor and sustainability are so inextricably linked

Eco-innovation in practice:

• Solar energy: Timaflor makes use of Kenya's abundant sunshine. Solar panels have been installed on more than 20 hectares, storing energy in batteries. This can save up to 40% in energy costs compared to mains electricity.
• Smart water and pesticide management: They use an automated irrigation system that minimises water waste. Fertilisers are applied based on soil analyses and disease is controlled through integrated pest management (IPM) using natural enemies such as predatory mites.
• Certification and standards: Timaflor supports international sustainability certificates such as MPS GAP (Good Agricultural Practices) and is involved in Kenya Flower Council initiatives.

Sustainability for people & community

• Employees: Timaflor considers its employees to be family. They not only offer a fair salary, but also medical training (such as safe handling of chemicals), healthcare and personal development.
• Social projects: We invest in the Timau community. This includes financing schools, medical projects, sports and youth programmes, and better infrastructure to make remote areas more accessible and safer.
• Responsible business practices: Every decision, from planting to export, is made with ethics, safety and sustainability in mind.

Yes, but roses are flown from Kenya to the Netherlands – how sustainable is that really?

Good question. Transporting flowers over long distances certainly raises concerns about CO₂ emissions. However, there is a nuance. Timaflor works with Fresco Flowers, with whom we also have a good relationship, to ensure an efficient cold chain from Kenya to the United Kingdom, maintaining quality and minimising waste. In addition, the Kenyan flower industry is imposing increasingly stringent sustainability requirements through bodies such as the Kenya Flower Council (KFC). Of course, the impact of transport is a reality. Simply put, sustainable cultivation does not mean there is no ecological footprint. But compared to inefficient or wasted flowers, a well-managed chain can actually cause less environmental damage than you might think at first glance.

Our roses: lovingly grown & specially selected

Timaflor offers a beautiful range of roses, including a number of favourite varieties that you are sure to recognise:

• Sweet Revival: This soft pink rose comes from Timaflor. It has a long stem (approx. 60 cm at Surprose) and an elegant appearance: from a greenish bud to a delicate pink.
• Revival: The bright pink version of Sweet Revival. It has a very sweet colour and immediately catches the eye when you enter a room, if you have it in a vase.
• Confidential: This striking orange rose has a colour gradient from yellow to bright orange and is often chosen for lively, cheerful bouquets.
• Tacazzi: A bright pink rose. It is lightly scented and has few thorns. This makes this rose extremely popular with a large audience!
• Good Times: The only yellow rose in the range. A bright and warm colour for anyone who wants to bring some cheerfulness into their home.

At Surprose, we believe that beautiful things and sustainability can go hand in hand. With Timaflor roses, you are not only choosing a beautiful bouquet, but also a nursery that invests in people, the environment and the future.